What can a GOOD Break Do For You?
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How do we look after our most important asset? OURSELVES... it’s a tricky business! Yet it couldn’t be more impertinent in the digital age to develop and maintain a balanced physical, mental, and what I call the ‘spiritual’ being. It can be an ever-consuming task.

Working as an actor and creative across theatre, film & television industry, I recently took a sabbatical from my long-standing job. Although an incredible and exciting show, after thirteen years being part of a huge production, I knew I needed to turn my attention inwards and ask myself what I needed to grow... Allowing me the freedom and time a prolonged break could offer, this was the perfect opportunity to capitalise on this.

So in the six months leading up to it, I decided to ‘act’ on a long-standing daydream and love of healthy eating and create my own food business. I began working to get all the pieces in place and enable me to hit the ground running once my break was in full swing… And so, GOOD KOFFEE was born.

From an outside perspective, the artisan food & drink and the creative industries may seem somewhat unrelated. Theatre, film & tv life often has long unsociable hours, with lots of demands both physically and mentally. It has always made sense to me that one of the best ways I can stay energised and in good focus for the challenges it brings, whether for demanding acting roles, long hours or keeping my mind positive through the countless rejections of audition, where you “aren’t quite right for this one”, is to maintain a consistent exercise regime and sometimes more importantly, eat a balanced & healthy diet.

Before starting GOOD KOFFEE, I would have considered myself an ‘expert’ health food consumer! I have always found it exciting to trawl the aisles of the independent health shops and supermarkets to discover what's new on the healthy food & drinks’ scene. And it just so happened the idea for GOOD KOFFEE stemmed from my love of Kombucha that I discovered in New York’s Midtown stores over ten years ago.

A lot of folks are now fermenting tea in the traditional way adding lots of fascinating flavours, and we are really excited to be selling online in our GOOD SHOP and at Yumbles, a brilliant artisan food and drinks retailer... we believe we are the first branded coffee kombucha in the UK and proud to be selling alongside more established Yumbles’ producer, Wild Fizz Kombucha, who I am a big fan of.

Now there are lots of other great fermented products you can add to your diet, two of my favourites are Kefir and Saukraut! I often take a different perspective on things and being a big coffee fan, I considered fermenting coffee to transform it into a healthy and tasty chilled drink. And the initial response from everyone has been really positive.

 To hone the skills I needed to produce this “Coffee With Superpowers” I attended an insightful fermentation course at the Fermentarium led by Anna Drozdova, whom also runs her own company, Mazaika Ferments. Anna is passionate about all things fermenting and a great champion of GOOD KOFFEE and what it’s all about and trying to achieve. I am ready and excited to embark on this adventure of health, happiness and learning lessons in running a business...

So, how about some really GOOD KOFFEE?! 👍🏽☕️👈🏽🖤

GOOD KOFFEE. Espresso Coffee Kombucha

GOOD KOFFEE. Espresso Coffee Kombucha

GOOD KOFFEE. Kardomom Coffee Kombucha

GOOD KOFFEE. Kardomom Coffee Kombucha

The beginning of something GOOD

This year I launched GOOD KOMBUCHA DRINKS LTD. Why GOOD? Well a lot of thought went into the name, and as is often the case, it settled to something very simple... GOOD. I think it encapsulates exactly what I want to bring to the drinks and to the values of the brand.

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I have been a huge fan of kombucha for many years and my mission now is to share this love of such an enjoyable drink by making our own exciting and healthy kombucha that tastes GOOD. As the business grows we want to do GOOD too. With more recent research going into the connection of gut health and a healthy mind we want to support initiatives within the mental health sector, something important and close to my heart. 

So what do you do when you are one guy on a mission to shake up the healthy drinks market with your own little idea. It’s a really GOOD question? Over the coming few posts I will share some of the things that are happening as GOOD KOMBUCHA Drinks makes it’s way into the world. 

During last year the whole idea bubbled away in my mind and was jotted over several bits of scrap paper. Until recently I was only really a consumer of this glorious drink, so once I started researching into how kombucha was produced I began to see how fascinating the process was. My curiosity was stirred. I googled fermenting courses and found one specifically on kombucha at The Fermentarium, and so I enrolled.

As the months led up to the course and I continued to expand on my ideas, I also began experimenting brewing my own kombucha... Several unsuccessful batches later, I wasn’t yet disheartened. I was determined to understand what I was doing wrong and become better acquainted to this living brew! 

The course was extremely enlightening and enjoyable. And it gave me the key to start brewing kombucha with much more insight into what creates a healthy, balanced and enjoyable fermented brew.

The course was lead by a fantastic and knowledgable woman, named Anna Drozdova who runs her own Mazaika Workshops,  she has a vast experience with the fermenting world and I thought I’d share my idea on launching my own kombucha business to her. It’s always a scary thing putting yourself out there and not my greatest skill, yet it was really encouraging to have her say that she felt it was a GOOD idea and was different to what she knew as out there.

Since the course, excitingly Anna is lending us her own expertise and passion as we brew, grow and work hard to get the GOOD word out.

Our first drink is GOOD KOFFEE. The Original COFFEE KOMBUCHA is coffee re-invented; a rich & complex fermented brew. Raw. Alive. Kicking.

We have just launched our Virgin VOOM campaign. We only have four weeks until MAY 15th to create awareness and a buzz for GOOD KOFFEE Kombucha. This is an amazing opportunity to get our name out there. You can help by VOTING for us to pitch to Richard Branson. You can even also PLEDGE to order your own GOOD KOFFEE through the crowdfunder campaign. 

I look forward sharing what GOOD things are next. 

Chris Crocker